The challenge was simple: to get from point A to point B as quickly as possible — during rush hour [in São Paulo, Brazil] — using the mode of transportation of your choice. The goal was to raise awareness regarding a number of alternatives to cars, and to promote the World Carless Day, by proving that avoiding traffic — and its consequences — might just be a matter of choice.

The means of transportation chosen ranged from cars, bikes, motorbikes, and a helicopter to buses, metro, their own feet and even a wheelchair.

Guess who wins? (via, via)